Robert L. Krebbs

AHIP Representative

Robert L. Krebbs is the Director of Payment Innovation at Anthem where he has accountability for the design, development and rollout of value-based payment initiatives.  Mr. Krebbs works directly with network physicians and facilities on innovative performance measurement programs aimed at delivering healthcare value by promoting high quality, affordable care.  His responsibilities include the management and oversight of the award winning Quality-In-Sights®: Hospital Incentive Program (Q-HIP®) and the facilitation of Anthem’s Hospital National Advisory Panel. 

Most recently he’s been focused on leading the development of medical neighborhood programs at Anthem aimed at aligning with the American College of Physician’s Patient-Centered Medical Home Neighbor (PCMH-N) concept and is currently serving on the Board of Directors for the AJRR.

Mr. Krebbs was a member of the leadership and development team at Anthem recognized with the 2008 John M. Eisenberg Patient Safety and Quality Award (Joint Commission & National Quality Forum) for the innovative Q-HIP and Quality Physician Performance Program (Q-P3SM) value-based reimbursement programs.  He resides in Richmond, VA with his wife and two daughters.  He is also a proud graduate of Virginia Polytechnic Institute and State University (Virginia Tech).